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Starting with the Customer, Not the Idea
Why the first question you ask determines everything that follows.
Jun 1
•
Dr. Jack McGourty
6
Modules
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Module Roadmap
New Venture Realization Process
Jan 31, 2025
•
Dr. Jack McGourty
1
1
M1 | Your Idea
E-Text Chapter and related Innovate & Thrive posts
Jan 29, 2025
•
Dr. Jack McGourty
1
M2 | Your Business Plan
Chapter Introduction
Jan 27, 2025
•
Dr. Jack McGourty
1
Behavioral Science
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Starting with the Customer, Not the Idea
Why the first question you ask determines everything that follows.
Jun 1
•
Dr. Jack McGourty
6
The Assumption Inventory: The Step That Makes Interviews Work
Inventory first. Questions second.
Mar 27
•
Dr. Jack McGourty
5
From Assumptions to Evidence: Are Your Interview Questions Doing the Right Job?
Test Assumptions, Not Intentions.
Feb 18
•
Dr. Jack McGourty
4
Recent posts
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The Assumption Inventory: The Step That Makes Interviews Work
Inventory first. Questions second.
Mar 27
•
Dr. Jack McGourty
5
From Assumptions to Evidence: Are Your Interview Questions Doing the Right Job?
Test Assumptions, Not Intentions.
Feb 18
•
Dr. Jack McGourty
4
Why Your MVP is Lying to You: The Hidden Difference Between Interest, Intent, and Action
Measuring behavior change, not feature engagement.
Feb 11
•
Dr. Jack McGourty
4
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