Innovate & Thrive

Innovate & Thrive

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New Book Serial Access

The Behavioral Science of Entrepreneurial Innovation

Dr. Jack McGourty's avatar
Dr. Jack McGourty
Jan 13, 2026
∙ Paid

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Welcome to the live publishing hub for my upcoming book, “The Behavioral Science of Entrepreneurial Innovation.”

Rather than writing this manuscript behind closed doors, I am serializing it here in real -time. As a premium subscriber to Innovate & Thrive, you have an exclusive front-row seat to the entire process. You will get immediate, first-look access to each chapter draft as it is completed—months before the final edition is officially published.

Below is the master directory. As new chapters are written, they will be hyperlinked directly to this page. Dive into the core frameworks early, share your feedback in the comments, and help shape the insights that will define the future of entrepreneurial innovation.

🗺️ Master Table of Contents

Part I: The Mind of the Innovator

  • Introduction: TBD — Status: In Progress ⏳ (Coming Soon)

  • Starting with the Customer, Not the Idea (Substack Link) — Status: Live 🔓

  • Chapter 2: Coherence is Not Evidence (Substack Link) — Status: Live 🔓

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