Starting with the Customer, Not the Idea

Why the first question you ask determines everything that follows.

Jun 1 • Dr. Jack McGourty

6

March 2026

The Assumption Inventory: The Step That Makes Interviews Work

Inventory first. Questions second.

Mar 27 • Dr. Jack McGourty

5

February 2026

From Assumptions to Evidence: Are Your Interview Questions Doing the Right Job?

Test Assumptions, Not Intentions.

Feb 18 • Dr. Jack McGourty

4

Why Your MVP is Lying to You: The Hidden Difference Between Interest, Intent, and Action

Measuring behavior change, not feature engagement.

Feb 11 • Dr. Jack McGourty

4

January 2026

Outcomes Don't Come From Solutions: Why the Behavioral Thread Works Backward

Logical Sequence, Not Fill-in-the-Blank.

Jan 21 • Dr. Jack McGourty

3

October 2025

From Idea to Launch: AI as Your Venture Thought Partner

Build Smarter, Validate Faster, Launch Stronger.

Oct 28, 2025 • Dr. Jack McGourty

3

The Alignment Tax: How Hidden Misalignment Drains Your Growing Team

Stop Paying, Start Thriving.

Oct 15, 2025 • Dr. Jack McGourty

2

September 2025

The Hidden Psychology of Cash Flow Disasters: How Smart Founders Sabotage Their Finances

Turn behavioral blind spots into a financial advantage.

Sep 24, 2025 • Dr. Jack McGourty

1

From Customer Behavior to MVP Success: A Complete Guide to Building Products That Drive Lasting Change

Focus on One Behavior First.

Sep 2, 2025 • Dr. Jack McGourty

3

August 2025

Beyond Jobs-to-be-Done: Why Your Customer Insights Keep Missing the Mark

Closing the Say-Do Gap.

Aug 20, 2025 • Dr. Jack McGourty

3

July 2025

The Entrepreneur's Brain: How Basic Neuroscience Can Supercharge Your Innovation Process

Work With Your Brain, Not Against It.

Jul 30, 2025 • Dr. Jack McGourty

4

Behavioral Blindness: The Hidden Cost Sabotaging Your Startup

Spot the patterns you’re missing.

Jul 9, 2025 • Dr. Jack McGourty

3