The Hypothesis You Earn

Why discovery evidence has to come before solution design — and what it costs when it does not

Jul 15 • Dr. Jack McGourty

4

1

A Financial Plan Is Not a Prediction

The assumptions you make visible matter more than the numbers you produce

Jul 7 • Dr. Jack McGourty

4

June 2026

The View You Cannot See

Why a mentor’s most valuable skill is not expertise — it is position

Jun 21 • Dr. Jack McGourty

2

1

Is Your Positioning Map a Compass or a Mirror?

The Behavioral Discipline of Building Positioning Axes From Customer Evidence

Jun 21 • Dr. Jack McGourty

1

Letting the Customer Prove You Wrong

Why good discovery is designed to disagree with you.

Jun 20 • Dr. Jack McGourty

2

When the Data Speaks, Are You Listening?

The Behavioral Discipline of Turning Customer Discovery and Competitive Evidence Into Solution Design

Jun 18 • Dr. Jack McGourty

4

1

Coherence Is Not Evidence

Why a business model that holds together can still be completely wrong

Jun 15 • Dr. Jack McGourty

4

May 2026

The Assumption Inventory: The Step That Makes Interviews Work

Inventory first. Questions second.

May 20 • Dr. Jack McGourty

6

February 2026

From Assumptions to Evidence: Are Your Interview Questions Doing the Right Job?

Test Assumptions, Not Intentions.

Feb 18 • Dr. Jack McGourty

5

Why Your MVP is Lying to You: The Hidden Difference Between Interest, Intent, and Action

Measuring behavior change, not feature engagement.

Feb 11 • Dr. Jack McGourty

5

January 2026

Outcomes Don't Come From Solutions: Why the Behavioral Thread Works Backward

Logical Sequence, Not Fill-in-the-Blank.

Jan 21 • Dr. Jack McGourty

4

The Behavioral Innovation AI Copilot

Meet Dr. Jack AI.

Jan 15 • Dr. Jack McGourty

2